business to business listings
    Home

Directory Search

Categories
Art and Crafts (89)
Australian Companies (40)
B2B (1231)
Cleaning Services (12)
Dentistry (15)
Design (317)
Fashion (272)
Food and Drink (37)
Health and Beauty (490)
Home and Garden (1310)
Hotels and Accommodation (63)
Photographers (200)
SEO Services (11)
Toys and Games (72)
Trades (132)
Transport and Delivery (12)
Travel (135)
UK Companies (1045)
US Companies (167)
Web Design and Internet Marketing (40)

Articles
On Hiring a Locksmith for Your Business
posted in  b2bwize.com

How To Get Smoother Skin
posted in  foreverinfashion.org

Some Tips on How to Reduce Stress When Moving Home
posted in  yourhomengarden.org

A Look at Nursing Home Options for Assisted Living
posted in  healthyvoices.net

Day Trips and Weekend Breaks Around the Melbourne Area
posted in  myfavouritehols.com

A Look at Sustainable SEO Practices
posted in  designerviews.org

An In-Depth Look at the Most Significant Benefits of a Solar Panel Installation
posted in homeandgardenlistings.co.uk

Some Brilliant Ideas for Preparing a Fantastic, Irresistible Show Home
posted in homeandgardenlistings.co.uk

4 Tips to Keep Your Family Safe from Asbestos Exposure
posted in homeandgardenlistings.co.uk

5 Most Neglected Areas in the House
posted in thecleaningdirectory.com

Centaur Training Tips to Staying Safe Over Summer
posted in b2blistings.org

Web Design: Why Aesthetics are Not Enough
posted in webdesignlistings.org

7 Ways to Boost the Profitability of Any Company
posted in b2blistings.org

Goal Setting And Business Growth
posted in b2blistings.org

Similarities and Differences Between a Dentist and an Orthodontist
posted in healthandbeautylistings.org

Registration FAQs to Help You Understand the CQC
posted in uklistings.org

5 Ideal Honeymoon Resorts to Holiday at the Maldives with your loved one
posted in travellistings.org

Aussie Beach Life: a Look at Microfiber Towels
posted in auslistings.org

Tips to Make House Cleaning Stress Free
posted in thecleaningdirectory.com

How to Design an Outdoor Modular Classroom
posted in uklistings.org

Things You Should Know Before Getting a Big House Rental Agent
posted in homeandgardenlistings.co.uk

Reasons to Install a Backyard Patio
posted in homeandgardenlistings.co.uk

Baby Care Tips for New Parents
posted in healthandbeautylistings.org

Tips on Searching for the Best Artwork Online
posted in designerlistings.org

How Long Does SEO Take and Why?
posted in seolist.org

CPAP Cleaning Tips: A Step-by-Step Guide to CPAP Sanitation
posted in thecleaningdirectory.com

5 Most Exciting Types of Photography
posted in creativelistings.org

5 Things to Look Out For When Choosing a Web Design Agency
posted in webdesignlistings.org

Why Your Business Needs to Use Digital Marketing Services Now More Than Ever
posted in uklistings.org

Three Things to Consider When Choosing an SEO Agency to Work With
posted in seolist.org

Three Tips for B2B SEO
posted in b2blistings.org

How to Convince Good Employees to Stay
posted in b2blistings.org

Choosing a Humble Abode: How to Purchase the Ideal Family Home
posted in uklistings.org

Getting Started in the Excavation Business
posted in b2blistings.org

Traveling With Your CPAP: What You Need to Know
posted in travellistings.org

The Importance of Car Detailing
posted in thecleaningdirectory.com


The Purpose of nichelistings.org

The purpose: we want to highlight signals of trust we find in the sites we review, in turn helping these sites show they are reputable businesses that visitors can trust.

Trust is perhaps the most important currency online. Search engines look for signs of trust to identify if a company is worth ranking high in their results, and actual website visitors look for signs of trust to see if the company is worth spending their time and money with.

Search engines tend to over-rely on inbound links as the major signal of trust, often to the frustration of the reputable company whose website doesn't naturally gain links, even if they're a company that's been operating for 50 years or more, and have a service or product that has gained them an excellent reptuation offline, and have served and continue to serve many happy clients. Even if you're a brand new company, you may have jumped through a lot of hoops to establish yourself - been accredited/certificated by various organizations, invested in a bricks and mortar presence, employed people and have gained a great offline reputation in a short space of time. And yet, a search engine algorithm is oblivious to all of these signals of trust simply because they can't be measured automatically / algorithmically. It takes a manual review of a website to really get a closer look at the ACTUAL company itself - its history, past work, testimonials, accreditations and certifications earned, whether it's regulated by a government body, to understand its offline operations and also its future plans. These are all great signals of trust and they should be reported on when they're found. That's exactly what we do.

The kinds of signs we look for (and the kinds of things you should be adding to your site) include:-

  • Case studies / portfolio - a chance to show off your excellent work
  • Client list - show which companies already trust you
  • Testimonials - get honest feedback from your customers to add to create an authentic insight into your products / services
  • Full company contact address - an obvious one, but you'll be surprised how many websites don't list a physical address
  • Accreditations - if your company has been accredited, let your visitors know
  • Associations - list any associations you've joined, or partnering businesses
  • Certifications / qualifications - this should also be obvious, but list any relevant certifications / qualifications
  • Delivery information - something every shopper looks for when buying tangible items - make this information super-easy to find
  • Returns policy - same again for shoppers - make it easy to find
  • Details of your high street premises - if you also run a high street shop, let everyone know - take a video walk-through of it, pictures, description etc
  • Terms and conditions - every business should have these in an easy-to-find place, and for the trust factor, they should be written in plain English - very few people speak legalese
  • Office in various countries - perhaps not a boast that many companies can make, but if you do have offices in other countries, show then in detail - show how established you are
  • Details of complaints procedure - many companies don't like to even mention the potential that a problem might even occur(!), but having a complaints procedure means you take complaints seriously
  • Detailed 'Meet the Team' info found - show us who you are - photos, descriptions etc
  • Strong online social presence - if you're popular on one or more social networks, show it!
  • Regularly updated blog/news - don't make your site look stale. A regularly updated blog/news section shows you're active and over time, is a sign of your longevity
  • Details of your company mentioned in popular press publications / media outlets - any press mentions, let everybody know
  • Company established in...let people know when your company was established. Even if it was "only" a couple of years ago, let them know.
  • Add videos - introduce yourself
  • Over X years' experience - just because your company might only be six months old, it doesn't mean you can't let people know about your overall experience if it's relevant to the site.
  • Company is regulated by X regulatory body - if you're regulated, say so.
  • Show off your other, more established sites - if you've launched a new site but have had successes with other more established sites, say so - people like to know you have a reliable track record.
  • The last point is more personal, but it's quite straight forward: be honest. That might include admitting to some mistakes you've made and how you've learnt from them. It's daring to speak in a candid voice. Remember you're not speaking in front of an audience, you're speaking to one individual at a time. You don't have to tell your life story, but admitting to mistakes (and what you learnt from them) isn't a sign of weakness or failure. It's refreshingly honest and helps win people over.






nichelistings.org (c)2009 - 2021